A gold medalist Commerce Graduate from Calicut University, Dr. Savitha Nair holds an MBA, M. Phil and Ph. D in Management. She is also qualified with UGC- NET in Management. She holds 14.6 years of academic experience and 2.8 years of industry experience with a short stint on consultancy. Her areas of academic interest include Marketing, Consumer Behaviour and Entrepreneurship. Her doctoral thesis was on ‘innovation adoption-performance linkages among the SMEs operating in the knitwear cluster of Tirupur district’. Savitha is a recognized PhD Research Supervisor of Bharathiar University.
She is passionate about developing standardized instructional techniques for faculty members that can ensure structured classroom delivery to meet the planned course outcomes. A Certified ‘Entrepreneurship Educator’, she regularly visits various colleges as resource person for entrepreneurship camps, FDPs and workshops. She has participated in several seminars and workshops and has published papers in reputed journals/ conferences. She is the recipient of Best Paper Awards in 3 National Conferences and 2 International Conferences; and Faculty Excellence Award instituted by RVS Educational Trust twice. Presently, serving as the Chair of the Marketing Domain, she has conducted an ICSSR sponsored National Conference and an MDP for the SMEs of Coimbatore.
Contact her at [email protected]