Kavitha S Dr., MBA, MCA, MPhil, PhD

Dr. S. Kavitha completed her UG degree [BSc (CT)] from PSG College of Technology and MBA degree from GRG School of Management Studies, Coimbatore. She also holds another Masters degree in Computer Applications from Bharathidasan University, Tiruchirappalli. She obtained her PhD degree from Anna University. She is a gold medalist in both MBA and MCA. She is a certified “Accredited Management Teacher” from All India Management Association, in Information Technology domain.

Dr. Kavitha has about 21 years of professional experience - 18 years in the academia and three years in industry. Kavitha has been a resource person in numerous Faculty Development Programmes and Workshops on Management Research, Online Teaching Tools, Digital Marketing etc. She has organized a significant number of Faculty Development Programmes, Short Term Training Programmes, and National and International Conferences sponsored by government funding agencies. She has widely published in national and international refereed journals and is a certified guide for doctoral scholars

Kavitha is the 'Champion' of the ACBSP International Accreditation process at GRGSMS. She received Best Faculty Award from GRG Trust in 2018.

Kavitha handles online programme on ‘Social Media Marketing’ to the international students of CETYS and its partner institutions. As a part of Collaborative Online International Learning (COIL) programme Kavitha is involved in co-teaching with SDSU, USA, faculty member.

Contact her at [email protected]

Publications

Kavitha S, Haritha P, Impact of Customers Experience on Customers Intention to Repurchase Cellular Services in Coimbatore City” in the UGC Care 1 Journal Shodh Sarita, Volume 7, Issue 28, October – December 2020
Kavitha S, Adoption of Digital Marketing among MSMEs in Coimbatore – An Empirical Study, Social Sciences and Humanities International, May-June 2020¦Volume 1¦Issue 3
S, Lakshmi AS, Factors Determining the Usage of ERP – A Literature Review” Dogo Rangsang Research Journal, Vol-10 Issue-06 No. 5 June 2020, UGC CARE – I Journal

Kavitha.S, Lakshmi.A.S, The impact of Enterprise Resource Planning implementation in textile industries, Asian journal of Multidimensional Research, Vol 8, Spl issue 5, May 2019.
Kavitha.S, Maheswari.R, Artificial Intelligence in Indian Health Care, Asian journal of Multidimensional Research, Vol 8, Spl issue 5, May 2019.
Kavitha.S, Bhuvaneswari.R “A Study on Factors involving the Usage of Social Media on Investment Decision Making with Reference to Investors of Selected Stock Broking Houses in Coimbatore”, Indian journal of economics and development, Volume 7, Issue 1, January 2019.
Kavitha.S, Haritha.P “A Study on relationship between Customer Experience, Customer Commitment and Customer Advocacy among Telecom Subscribers in Coimbatore district”, International journal of basic and applied research, August 2018, Volume 8 Number 8
Sadhasivam.P, Kavitha.S and Saranya.R “A Study on the Impact of Promotional Campaigns on Utilization of Government Healthcare Schemes among Rural Women in Coimbatore”, in the Indian Journal of Economics and Development (ICI indexed Journal), Volume 6, Issue 8, August 2018.
Sadhasivam.P, Kavitha.S and Saranya.R “A Study on the Usage of Government Healthcare Promotional Programmes among Women in Rural Coimbatore” in the International journal of basic and applied research, August 2018, Volume 8, Number 8
Kavitha.S, Haritha.P, “A Study on Customer Experience and its Relationship with Repurchase Intention among Telecom Subscribers in Coimbatore District”, International Journal Of Management Studies, Volume V, Issue-3(3), July 2018
Kavitha.S, “Social Media impact on the Personality Development of Gen Y – An Empirical Study among the College Students”, Indian Journal of Applied Psychology, Volume 55, April 2018
Kavitha.S, Bhuvaneswari.R “Usage of Social Media among Equity Investors with special reference to stock broking firms in Coimbatore”, Management Today, Volume 7, No-4, October-December 2017
Kavitha.S, Sadhasivam.P, Saranya. R, “A Study On The Level Of Satisfaction Of Women On The Performance Of Primary Healthcare Centers In Coimbatore District”, International Journal Of Management Studies, Vol-IV, Special Issue-4, November 2017
Kavitha.S, “Factors Influencing Satisfaction on E-Banking”, Aims International Journal of Management, Volume 11, Issue 2, May 2017
Kavitha.S, Bhuvaneswari.R, “Influence of Social Media on Investment decision making with special reference to stock market” in the Intercontinental Journal of Finance Research Review, Volume 5, Issue 5, Special Edition 1, February 2017.
Kavitha.S, Saranya. R, “A study on Government Healthcare Promotional Campaign for Women in Rural Coimbatore – An Empirical Study”, Journal of Management and Science, Volume 1, Feb 2017 Issue.
Kavitha.S, Haritha. P, “Building Customer Loyalty through Customer Experience Management”, Journal of Management and Science, Volume 1, Feb 2017 Issue.
Kavitha. S, Bhuvaneshwari.R, “Impact of Social Media on Millennial – a Conceptual Study”, Apeejay Journal of Management and Technology, Volume 4, Issue I, Oct 2016.
Kavitha. S, “Usage of Social Media in workplace – a conceptual study”, Apeejay Journal of Management and Technology, Volume 3, Issue I, Oct 2015.
Kavitha. S, “At what level social media utilization in Ethiopia is?”, The Ethiopian Herald Newspaper (both print and online version) – 10th October 2015.
Kavitha. S, “Features determining success of e-CRM – An Empirical investigation in banks”, Journal of International Academic Research for Multidisciplinary (JIARM) July 2014 Issue. ISSN: 2320-5083.
Kavitha. S, “E-Banking and Customer Perception – A Conceptual Study” Elixir International Journal – Elixir Marketing Mgmt. 70 (2014) 23859-23862. – ISSN 2229-712X.
Kavitha. S, “Employee Empowerment – A Conceptual Study”,,Shanlax International Journal on Management, Vol1, No.2. ISSN: 2321-4643.
Kavitha. S, “Employees’ Perception on Electronic Customer Relationship Management in banks – an Empirical Investigation in Tamilnadu”, International Journal on Customer Relations, Vol 1, Issue 1, 2013. ISSN: 2320-7515, PP: 25-30.
Kavitha. S, “Employee Perception On ECRM in Banks – An Empirical Investigation”, International Journal of Current Research Vol. 5, Issue, 03, pp.415-418, March, 2013.
Kavitha. S, “An Empirical Investigation on Electronic Customer Relationship Management in Banks – Employee perception”, International Journal on Engineering and Management, (IJEM) Vol4: No.1 January-June 2012, pp-21-29.
Kavitha. S, “Data Mining – A tool to build Customer Relationships in banks”, International Journal of Advanced Computer applications (IJACA), Vol2: Issue 1.
Kavitha. S, Lakshmi. A, “Influence of Demographic variables on Customer perception regarding e-banking – An empirical investigation”, Journal of Computer Information Systems (JCIS) – Issues of Information systems, Vol 12, Issue 1, pp: 436-444.
Kavitha. S, “Customer perception on Electronic Customer relationship management in banks – An Empirical Investigation” , International journal of Research in Commerce and Management (IJRCM), Volume No.2(2011), Issue No.1, (January), pp: 122-134.
Kavitha.S, “E-CRM in Banks – An Empirical Study”, International Journal of Management, Entrepreneurship and Technology (IJMET), Vol1: Issue 1: Dec 2011, New York.
Kavitha. S, “An Empirical Investigation on e-CRM in Banks”, Asia-Pacific Business Review, Volume VII, Number 4, Oct-Dec 2011.
Kavitha. S, “Customer relationship Management Practices in Corporation Bank, Erode”, NISMA, Vol 111, No.1, Jan-Jun 2009, pp: 31-46.

ISBN Proceedings

Two articles titled “Impact of Social Media on Personality Development among the millennials: A conceptual study” and “A Study on the impact of Advertisement on women specific government healthcare schemes in Coimbatore district” published in the ISBN edited book of ICSSR Sponsored National Conference on Marketing in an Interconnected World: Trends, Opportunities And Challenges organized by GRGSMS, March 2017
An empirical article titled “Usage of Social Media in Business – A Conceptual study” published in the ISBN Edited book “3I – Intelligence, Innovation and Inclusion” in the international conference proceedings organized by Pondicherry University, March 2016
An empirical article title “EMPLOYEE ENGAGEMENT – WITH SPECIAL REFERENCE TO NIRAPARA SORTEX RICE DIVISION, OKKAL, KERALA”, published in ISBN Edited book titled “Trends and perspectives in Management Research” Feb 2015
A conceptual article titled “Application of Business Intelligence in Banks – A Conceptual study” is published in ISBN edited book titled “Emerging Paradigms in Management Research”, Feb 2014
A conceptual article titled “CRM in Banks – A Conceptual Study” is being published in the ISBN edited book Titled “New Vistas of Business Research”, June 2013.

Areas of Interests

Electronic Customer Relationship Management, Business Analytics, Digital Marketing