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Vihas Vijay, Dr, B.E., MBA, PhD – Assistant Professor

 

Dr. Vihas Vijay believes that education is a journey of continuous learning, fostering innovative ideas, and cultivating critical thinking. He is a distinguished alumnus of VIT Business School, Vellore Institute of Technology, Vellore, and brings a wealth of experience of about 6 years from both academia and the banking industry, with substantial contributions in teaching and research. He has completed his Ph.D. titled "Sustainable Paths in Pharmaceutical Distribution - Investigating Green Supply Chain Management Practices and the Journey Towards a Net Zero Economy among Pharmaceutical Distributors of Tamil Nadu, India" at Vellore Institute of Technology (Deemed to be University). He holds a Master of Business Administration in Marketing and Business Analytics from the Amrita School of Business, Kochi Campus. Dr. Vihas Vijay also serves as the Placement Coordinator at GRG School of Management Studies.

Dr. Vihas has actively participated in various national and international conferences and workshops. He has published articles in peer-reviewed journals (ABDC and Scopus Indexed) and has several book chapters to his credit.

Contact him at [email protected]

Publications

Journal Publications

  • Vijay, V., & Saravanan, S. A. (in press). Sustainable Consumer Behaviour in India Amidst the COVID-19 Pandemic. International Journal of Business Innovation and Research. https://doi.org/10.1504/IJBIR.2024.10062976

  • Vijay, V., & Saravanan, S. A. (2024). A Review of Green Supply Chain Management in the Pharmaceutical Industry. International Journal of Procurement Management. 20(4), pp 444-461. https://dx.doi.org/10.1504/IJPM.2024.139675 (Scopus)

  • Vijay, V., & Saravanan, S. A. (2024). Bibliometric Analysis of the International Journal of Process Management and Benchmarking: Thematic Evolution. International Journal of Process Management and Benchmarking, 17(2), pp.250-261. https://doi.org/10.1504/IJPMB.2024.138356 (Scopus Indexed)

  • Vijay, V. & A.S., S. (2024). Advancing Towards a Sustainable Future: A Systematic Review of Sustainable Net Zero Economy Implementation Studies. Qubahan Academic Journal, 4(1), pp. 137–149. https://doi.org/10.58429/qaj.v4n1a279 (Scopus Indexed)

  • Vijay, V., & Saravanan, S. A. (2023). Scientometrics of sustainable consumer behavior: A 37-year (1984–2021) study. International Journal of Technology Marketing, 17(4). https://doi.org/10.1504/IJTMKT.2023.133972 (ABDC- C & Scopus Indexed)

Book Chapters

  • Vijay, V., & Sathish, A. S. (2023). Mapping AI’s Impact on Pharmaceuticals: A Bibliometric Analysis. In A. Khang (Ed.), AI and IoT-Based Technologies for Precision Medicine (pp. 464-476). IGI Global. https://doi.org/10.4018/979-8-3693-0876-9.ch027 (Scopus Indexed)

  • Sathish, A. S., Samuel Rajkumar, V., Vijay, V., & Chinnadurai, K. (Forthcoming). The significance of Artificial Intelligence in career progression and career pathway development. In A. Khang (Ed.), AI-Oriented Competency Framework for Talent Management in the Digital Economy: Models, Technologies, Applications, and Implementation. CRC Press (Taylor and Francis Group). http://dx.doi.org/10.1201/9781003440901-2 (Scopus Indexed)

Case

  • Vijay, V., Saravanan, S. A., & Balasundaram, I. (2023). Are Baby Diapers Earth-Friendly? The Case Centre. https://www.thecasecentre.org/products/view?id=190160

Areas of Interest

Marketing, Consumer Behaviour, Sustainable Consumption, Neuromarketing, Advertising, Green Supply Chain Management Practices, Artificial Intelligence.