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Brand Logo - GRG School of Management Studies (GRGSMS) is the Department of Management of PSGR Krishnammal College for Women (PSGRKCW)

Sadhasivam P, Dr, M.Com., M.B.A., PhD – Director

Director-GRGSMS

 

Dr. Sadhasivam is the Director of GRGSMS and a Professor in Marketing and Strategic Management. He received his PhD degree in Management from Bharathiar University. He holds a Master’s degree in Commerce and an MBA degree with specialization in Marketing. He is an Accredited Management Teacher by All India Management Association. 

He has 37 years of professional experience in industry and the academia. During the 16 years industrial stint prior to joining the academia, he worked for MNCs in the Pharmaceutical Sector and rose to the level of General Manager for a company in the Service Sector.

He provides consultancy services to corporates and has trained executives. His research monograph titled, “Turmeric Pricing Risk” an international publication, was published by Lambart Academic Publishing Gmbh & Co., Germany in 2011. The book is also translated in German. Another book titled, “Advertisement and Sales Promotion” was authored by him. 

He has addressed Rotary forums and educational institutions on various topics in management. Dr Sadhasivam is an active member and Convenor of the Education Panel of CII Coimbatore Zone. He is a ‘Managing Committee’ member and Joint Secretary of the Coimbatore Management Association. He was the Vice- chairman of the TN Chapter of Association of Indian Management Schools. He is also the Executive  Committee member and Vice President in ‘The Advertising Club’ of Coimbatore.

He is an active Rotarian, Past President and has served as Governor’s Group Representative.

Contact him at [email protected]

Publications

Journal Publications

  • Sadhasivam P & Priyadharshini S (2021), Applying Technology Acceptance Model to Determine Young Millennial’s Online Purchase Behavior of Apparel, Anvesak, Volume 51, Issue II, ISSN NO: 0378-4568, Page No: 1-8.

  • Sadhasivam P & Priyadharshini S (2020), Understanding Millennial’s Perception Towards Online Purchase Intention of Apparels, Journal of Interdisciplinary Cycle Research. Volume Xii, Issue Viii, ISSN No: 0022-1945, Page No: 28-40.

  • Sadhasivam P & Priyadharshini S (2020), A Study on Perception Among Millennials Towards Apparel Purchase From E-Retailers, The International Journal of Analytical and Experimental Model Analysis, Volume XII, Issue VI, ISSN No: 0886-9367, Page No: 884-895, June/2020.

  • Sadhasivam P & Fardia Begum S (2018) A Study on Place Branding of Coimbatore as A Brand Among Non-Resident, Common Wealth Journal of Commerce & Management Research, Vol.5(2), ISSN No: 2393-851X, Page No: 1-12, February 2018.

  • Sadhasivam P & Farida Begum S (2018) A Study on Effectiveness of Coimbatore as A Place Brand Among Business People, International Journal of Creative Research Thoughts, Vol. 6(2), ISSN No: 2320-2882, Page No: 405-411.

  • Sadhasivam P & Fardia Begum S (2018), A Study on Success Factors of Place Brand Coimbatore Across the Investors in Small and Medium Scale Industries, Journal of Emerging Technologies and Innovative Research, Vol.5(8), ISSN No: 2349-5162, Page No. 949-959.

  • Sadhasivam P & Fardia Begum S (2018), A Study on Place Brand of Coimbatore Among the Entrepreneurs in Small and Medium Scale Industries Using Structural Equation Modeling, Research Review International Journal of Multidisciplinary, Vol.3(10), ISSN No: 2455-3085, Page No. 695-702.

  • Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Impact of Promotional Campaigns on Utilization of Government Healthcare Schemes among Rural Women in Coimbatore, Indian Journal of Economics and Development, Volume 6, Issue 8 (ISSN 2320-9836)

  • Kavitha S, Sadhasivam P & Saranya R (2018), A Study on the Usage of Government Healthcare Promotional Programmes among Women in Rural Coimbatore, International journal of basic and applied research, Volume 8, Number 8 (ISSN: 2349-1965)

  • Kavitha S, Sadhasivam P & Saranya R (2017), A Study on The Level of Satisfaction of Women on The Performance of Primary Healthcare Centers in Coimbatore District, International Journal of Management Studies, Vol-IV, Special Issue-4 (ISSN:2232-1608)

  • An article,” Study of Risk in Turmeric Trade” published in the International Journal, “Advances in Management”, December 2012.

  • A paper on “Marketing Metamorphism” at a State Level Seminar on Marketing in New Millennium by Coimbatore Institute of Management and Technology, Coimbatore.

  • An article in Business Enterprise, a business magazine, titled ‘The Paradox of Productivity’ March 2012.

  • An article in Business Enterprise, a business magazine, titled ‘Why am I buying it’, November 2011

  • A book titled, “Turmeric Pricing Risk” an international publication, by Lambart Academic Publishing Gmbh & Co., Germany, 2011. The book is also translated in German Language.

  • A book titled, “Advertisement and Sales Promotion”, 2004.

  • “Sarvam Marketing Mayam”, article serial in “Namadhu Nambikkai”, regional Tamil magazine for 25 months.

Areas of Interests

  • Strategic Brand Management, Strategic Management, Neuro-marketing, International Business Management and Promotional Management