Nurturing Future Women Leaders Since 1993

Sadhasivam P, Dr. MCom, MBA, PhD – Director

Dr. Sadhasivam is the Director of GRGSMS and a Professor in Marketing. He received his PhD degree in management from Bharathiar University. He holds a Masters degree in Commerce and an MBA degree with specialisation in Marketing and HR.

He has 31 years of professional experience in an industry and the academia. During the 16 years industrial stint prior to joining the academia, he worked for MNCs in the Pharmaceutical Sector and rose to the level of General Manager for a company in the Service Sector.

He provides consultancy services to corporates and has trained executives at Tamilnadu Institute of Urban Studies and TWAD Board. He has conducted a market research for Thulasi Pharmacies India on consumer retention. He has carried out numerous assignments as a consultant in the Corporate world. He has also conducted Marketing research work for GRB Udhayam Ghee, Chennai and for Indus Green Tea, Bangalore.

He has addressed Rotary forums and educational institutions on various topics in management. Dr Sadhasivam is an active member of the Education Panel of CII Coimbatore Zone. He is a ‘Managing Committee’ member of the Coimbatore Management Association for the year 2017-19. He is also the Vice- chairman of the TN Chapter of AIMS for the year 2016-17.

Contact him at [email protected]

Publications
  • A book titled, “Turmeric Pricing Risk” an international publication, by Lambart Academic Publishing Gmbh & Co., Germany, 2011. The book is also translated in German Language.
  • A book titled, “Advertisement and Sales Promotion”, 2004.
  • An article,” Study of Risk in Turmeric Trade” published in the International Journal, “Advances in Management”, December 2012.
  • A paper on “Marketing Metamorphism” at a State Level Seminar on Marketing in New Millennium by Coimbatore Institute of Management and Technology, Coimbatore.
  • An article in Business Enterprise, a business magazine, titled ‘The Paradox of Productivity’ March 2012.
  • An article in Business Enterprise, a business magazine, titled ‘Why am I buying it’, November 2011
  • “Sarvam Marketing Mayam”, article serial in “Namadhu Nambikkai”, regional Tamil magazine for 25 months.
Areas of Interests
  • His areas of interest include Strategic Brand Management, Strategic Management, Neuro-marketing, and Promotional Management