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Savitha Nair Dr., MBA, MPhil, PhD

Dr Savitha Nair is the Dean of GRG School of Management Studies. A gold medalist Commerce Graduate from Calicut University (Class of 1997), Savitha holds an MBA, MPhil and PhD in Management. With over 2 decades of academic and industry experience, she has keen interest in Entrepreneurship, Creativity & Innovation, Marketing and Consumer Behaviour. Her Doctoral Research was on ‘Innovation Adoption - Performance Linkages among the SMEs operating in the Knitwear Cluster of Tirupur District’.

A Certified ‘Entrepreneurship Educator’ and a member of Wadhwani Foundation’s Global Jury of Startup Mentors, Savitha regularly handles sessions on entrepreneurship and innovation in awareness camps, faculty development programmes and workshops; and mentors potential entrepreneurs among students. She was the founder faculty of a Campus Company promoted by students during her previous academic tenure. A passionate teacher and an avid researcher, Savitha has presented and published her research works in several national and international conferences and journals and won awards. A recognized guide under Bharathiar University, she is presently guiding four PhD research scholars. Savitha has successfully organized national and international conferences and training programmes.

Her international exposure includes handling a course on ‘Strategic Management’ at International Summer Programme 2019, organised by CETYS University, Mexico, at Ensenada campus. Savitha has also conducted a number of online programmes on ‘Social Entrepreneurship’ for the students and faculty of Universiti Malaysia Pahang, Malaysia; Swinburne University, Australia; Nottingham Business School, UK; and CETYS University, Mexico.

 

Contact her at [email protected]

Publications

Journal Publications

  • Savitha Nair & Sowmiya. V (2022), ‘Digital Marketing Adoption among MSMEs Pre and Post Covid 19’, International Journal of Humanities, Law and Social Sciences, Vol 9 (2), No. 8, pp. 156-161 (ISSN 2348-8301) (UGC Care I Journal).
  • Savitha Nair & Ponnila Harshavardhini. NA (2022), ‘Impact of eWOM Source Characteristics on its Perceived Usefulness in Travel-related Decision Making’, International Journal of Humanities, Law and Social Sciences, Vol 9 (2), No. 8, pp 175-180 (ISSN 2348-8301) (UGC Care I Journal).
  • Savitha Nair, Dileep Kumar. M, Pramod Kumar, Priya Sachdeva & Manisha Semwal (2022), ‘Women Personal Care Products and Rural Market Penetration: Rural Health Marketing Implications’, International Journal of Health Sciences, Volume 6 (S3), pp. 4794-4811 (ISSN: 2550-696X) (Scopus indexed Journal).
  • Savitha Nair, Ponnila Harshavardhini. NA, Dileep Kumar. M, Niviya Feston & Normala S Govindarajo (2022), ‘Impact of eWOM Message Characteristics on its Perceived Usefulness in International Tourism’, International Journal of Health Sciences, Volume 6 (S3), pp. 7876-7889 (ISSN: 2550-696X) (Scopus indexed Journal).
  • Savitha Nair & Ponnila Harshavardhini. NA (2021), ‘Impact of eWOM Adoption on Intention to Travel: A Review of Literature in the context of International Tourism’, Empirical Economic Letters, Volume 20 (SI.4), pp. 283-298 (ISSN: 1681 8997) (ABDC Journal).
  • Savitha Nair & Shanthini. D (2021), ‘Talent Retention Strategies towards the Organizational Effectiveness: A Literature Review’, Empirical Economic Letters, Volume 20 (SI.4), pp. 397-405 (ISSN: 1681 8997) (ABDC Journal).
  • Savitha Nair & Ponnila Harshavardhini. NA (2021), ‘Drivers of eWOM in Tourism: A Literature Review’, Anvesak, Vol. 51, No.1 (XXIII), pp. 74-80 (ISSN: 0378 – 4568) (UGC Care Group 1 Journal).
  • Savitha Nair & Sowmiya. V (2021), ‘Factors influencing the Adoption of Digital Marketing Strategies by MSMEs: A Literature Review’, Anvesak, Vol. 51, No.1(XXIII), pp. 81-87 (ISSN: 0378 – 4568) (UGC Care Group 1 Journal)
  • Savitha Nair & Ponnila Harshavardhini. NA (2020), ‘eWOM in International Tourism: A Literature Review’, Prerana: Journal of Management Thought and Practice, Vol 12. pp. 29-40 (ISSN: 0974-908X).
  • Savitha Nair & Elangovan. N (2020), ‘Consumer Adoption of Online Food Ordering Services in Tier II Cities: An Empirical Analysis’, Test Engineering and Management, Vol 82, pp. 6211- 6219 (ISSN: 0193-4120).
  • Savitha Nair & Ponnila Harshavardhini. NA (2019), ‘Consumers’ Adoption of Digital Banking Services: An Empirical Analysis’, Asian Journal of Multidimensional Research, Vol 8 (5). pp. 28-34 (ISSN: 2278-4853).
  • Savitha Nair (2019), ‘Social Entrepreneurship: Antecedents and Consequences’, Suraj Punj Journal for Multidisciplinary Research, Volume 9 (4), pp. 472-479 (ISSN: 2394-2886).
  • Savitha Nair & Shobana. S (2018), ‘Measuring Digital Marketing Performance: Key Performance Indicators and Metrics’, Journal of Management, Volume 5 (6). pp. 89-95 (ISSN Print: 2347-3940).
  • Savitha Nair (2018), ‘Factors influencing Electronic Word-of-Mouth Adoption by Consumers: An Investigation’, International Research Journal of Management Science & Technology, Volume 9 (3), pp. 109-119 (ISSN: 2250-1959).
  • Savitha Nair (2017), ‘Role of Sentiment Analysis on Consumer Research: A Case Study of Reliance Jio’, Journal of Contemporary Research in Management, Vol. 12, No.1, pp. 41-48 (ISSN: 0973- 9785).
  • Savitha Nair & Dhivya. K. N (2017), ‘Consumer Ethnocentrism: A Comparison between Generations X and Y’, South Asian Journal of Marketing and Management Research, Vol.7 (3), pp. 23-32 (ISSN: 2249-877X).
  • Savitha Nair (2017), ‘Facilitators and Barriers to Innovation Adoption’, International Journal of Management and Humanities, Vol.2 (9), pp. 25-30 (ISSN: 2394-0913).
  • Savitha Nair, Reshma. M & Sabharinee. G (2017), ‘Consumer Preference towards Branded and Non-Branded Jewellery: An Empirical Analysis’, Journal of Applied Management Research, Volume 5 (1), pp. 5-12 (ISSN: 2319-1228).
  • Savitha Nair, Nivea Nelson. N & Karthika. R (2016), ‘Consumer Preferences towards Mobile Phones: An Empirical Analysis’, International Journal of Applied Research, Vol.2 (12), pp. 343-347 (ISSN: 2394-7500).
  • Savitha Nair & Jaikumar. S (2015), ‘Analytics in Store Operations and Retail Profitability: Best Practices and Opportunities in India’, International Journal of Exclusive Management Research, Vol. 5 (1), pp. 1-6 (ISSN: 2249-2585).
  • Savitha Nair & Jaikumar. S (2015), ‘The eTail Revolution in India: Bubble or Boom?’, Journal of Banking, Information Technology & Management, Vol.2 (2), pp- 89-96 (ISSN: 972-902X).
  • Savitha Nair (2013), ‘Impact of Business Leadership on Innovation Adoption: A Study with reference to the SME Knitwear Cluster of Tirupur District’, Kongunadu Journal of Management, Vol.1 (1), pp-175-180 (ISSN: 2321 9823).
  • Savitha Nair & Poornima. S (2013), ‘Innovation Adoption and Business Performance: A Causal Investigation with reference to the Knitwear Cluster of Tirupur District’, Prerana: Journal of Management Thought and Practice, Vol 5 (2), pp-1-16 (ISSN: 0974-908X).
  • Savitha Nair & Poornima. S (2013), ‘Barriers to Innovation Adoption; A Study on SMEs operating in the Knitwear Cluster of Tirupur District’, Research Journal of Economics and Business Studies, Vol: 2 (6), pp-117-123 (ISSN: 2251-1555).
  • Savitha Nair (2012), ‘Innovative Business Practices: Case Study on Tirupur Knitwear Cluster’, Journal of Management and Science, Vol.2, pp-61-65 (ISSN: 2249-1260).
  • Savitha Nair & Poornima. S (2011), ‘Innovation Enhancement through Information and Communication Technology Adoption: An Empirical Study with reference to the Small and Medium Enterprises of the Knitwear Industry in Tirupur’, RVS Journal of Management, Volume 4 (2), pp- 9-18. (ISSN 0975-3435)

ISBN Publications


  • Savitha Nair, Barani. R & Archana Babu (2017), ‘Online Shopping Preferences: An Empirical Analysis’, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, pp. 86-94 (ISBN: 978-93-86537-32-4).
  • Savitha Nair (2017), ‘Impact of eWOM on the Purchase Intentions of GenY Consumers’, Emerging Trends in Business (Ed.), Christ University.
  • Savitha Nair et al (2014), ‘Service Quality Expectations in Hospital Industry: An Empirical Analysis’, Commerce and Management: A Modern Perspective (Ed.), Archers & Elevators, pp – 86-96 (ISBN: 978-93-83241-67-5).
  • Savitha Nair & Poornima. S (2013), ‘Organizational Factors driving Innovation Adoption: A Study on the Knitwear Cluster of Tirupur District’, Global Business Operations- Strategies in the transforming scenario (Ed.), Zenon Academic Publishing, pp 95-99 (ISBN: 978-81-9268 19-1-7).
  • Savitha Nair & Jayshree. T (2012), ‘Risk –the Return for Own Venture?’, Compendium of Case Studies, CII Coimbatore Zone, pp-33-38.
  • Savitha Nair & Poornima. S (2012), ‘Antecedents and Consequences of Innovation: A Review of Literature on SMEs’, Innovative Strategies for Global Competitiveness (Ed.), pp: 341-348 (ISBN: 978-93-81537-03-9).
  • Savitha Nair & Poornima. S (2011), ‘Rural Vs Urban Consumer Behaviour: An Empirical Study to compare the Buying Behaviour of Rural and Urban Consumers towards the Purchase of Two Wheelers’, Impact of Micro Finance in Enhancing the Competitiveness and Growth of Rural Markets in India (Ed.), MacMillan Publishers India Ltd, (ISBN 10:0230-32268-9-4).
  • Savitha Nair & Poornima. S (2011), ‘Role of NABARD in Microfinance Lending in India’, Impact of Micro Finance in Enhancing the Competitiveness and Growth of Rural Markets in India (Ed.), MacMillan Publishers India Ltd (ISBN 10:0230-32268-9-4).
  • Savitha Nair et al (2011), ‘Can Green Innovations lead to Sustainable Development? A Case study on the Knitwear Cluster of Tirupur’, CIBMP Global Conference Proceedings (Ed.) (ISSN 2046-6242).
  • Savitha Nair (2011), ‘Experiential Education: A Dynamic Approach to make Management Education relevant to the Corporate World’, Classroom to Corporate – Bridging the Gap (Ed.) (ISBN No: 978-81-909150-6-9).
  • Savitha Nair (2011), ‘Understanding Social Entrepreneurship from an Inclusive Growth Perspective’, Application of Modern Management Thoughts (Ed.), (ISBN No: 978-81-909150-7-6).

 


Areas of Interests

  • Entrepreneurship, Social Ventures, Creativity & Innovation, Marketing, Branding & Consumer Behaviour