Nurturing Future Women Leaders Since 1993
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Savitha Nair Dr., MBA, MPhil, PhD

A gold medallist Commerce Graduate from Calicut University (Class of 1997), Savitha holds MBA, MPhil and PhD in Management. With over 19 years of experience, she has keen interest in Entrepreneurship, Creativity & Innovation, Marketing and Consumer Behaviour Research. Her Doctoral Research was on ‘Innovation Adoption-Performance Linkages among the SMEs operating in the Knitwear Cluster of Tirupur District’. An ‘Entrepreneurship Educator’ certified by National Entrepreneurship Network (NEN), she was the founder faculty of a Campus Company promoted by students during her previous academic tenure. Currently, she is in charge of the Entrepreneurship Development Cell and mentors the student entrepreneurs on campus, including overseeing of the Campus Company. A passionate teacher and an avid researcher, Savitha has presented and published her research works in several national and international conferences and journals and won awards. A recognized guide under Bharathiar University, she is presently guiding four PhD research scholars. Savitha has successfully organized national and international conferences and training programmes, with grants from AICTE and ICSSR. She taught a course on ‘Strategic Management’ as a part of the Global Summer Programme organized by CETYS University, Mexico during July 2019. Savitha jointly organized and handled sessions for six online programmes on ‘Social Entrepreneurship’ to the international students and faculty of partner institutions.  She has recently joined the Global Jury of Wadhwani Foundation as a Mentor and Start-up Advisor to guide student entrepreneurs and start-ups.

Contact her at [email protected]


  • Savitha Nair &NA Ponnila Harshavardhini, ‘eWOM in International Tourism: A Literature Review. Prerana, Vol 12. pp. 29-40, March 2020 (ISSN: 0974-908X)
  • Savitha Nair & Dr N Elangovan, ‘Consumer Adoption of Online Food Ordering Services in Tier II Cities: An Empirical Analysis’, Test Engineering and Management, Vol 82, pp. 6211- 6219, Jan-Feb 2020 (ISSN: 0193-4120).
  • Savitha Nair & NA Ponnila Harshavardhini, ‘Consumers’ Adoption of Digital Banking Services: An Empirical Analysis’, Asian Journal of Multidimensional Research, Vol 8 (5). pp. 28-34, June 2019 (ISSN: 2278-4853)
  • Savitha Nair, ‘Social Entrepreneurship: Antecedents and Consequences’, Suraj Punj Journal for Multidisciplinary Research, Volume 9 (4), pp. 472-479, March 2019. (ISSN: 2394-2886)
  • Savitha Nair & S Shobana, ‘Measuring Digital Marketing Performance: Key Performance Indicators and Metrics’, Journal of Management, Volume 5 (6). pp. 89-95, Dec 2018. (ISSN Print: 2347-3940)
  • Savitha Nair, ‘Factors influencing Electronic Word-of-Mouth adoption by Consumers: An investigation’, International Research Journal of Management Science & Technology, Volume 9, Issue 3, March 2018 (ISSN: 2250-1959)
  • Savitha Nair, ‘Role of sentiment analysis on consumer research: A case study of Reliance Jio’, Journal of Contemporary Research in Management, Vol. 12; No.1, January – March, 2017 (ISSN: 0973- 9785)
  • Savitha Nair, R. Barani & Archana Babu, ‘Online Shopping Preferences: An Empirical Analysis’, Marketing in an Interconnected World: Trends, Opportunities and Challenges (Ed.), GRG School of Management Studies, March 2017, pp. 86-94 (ISBN: 978-93-86537-32-4)
  • Savitha Nair & Dhivya. K. N, ‘Consumer Ethnocentrism: A Comparison between Generations X and Y’, South Asian Journal of Marketing and Management Research, Vol.7 (3), March 2017, pp. 23-32 (ISSN: 2249-877X)
  • Savitha Nair, ‘Facilitators and Barriers to Innovation Adoption’, International Journal of Management and Humanities, Vol.2 (9), February 2017, pp. 25-30 (ISSN: 2394-0913)
  • Savitha Nair, ‘Impact of eWOM on the PurchaseIntentions of GenYconsumers’, Emerging Trends in Business (Ed.), Christ University, February 2017
  • Savitha Nair, Reshma. M & Sabharinee. G, ‘Consumer Preference towards Branded and Non-Branded Jewellery: An Empirical Analysis’, Journal of Applied Management Research, Volume 5 (1), January 2017, pp.5-12 (ISSN: 2319-1228)
  • Savitha Nair, Nivea Nelson N & Karthika. R, ‘Consumer Preferences towards Mobile Phones: An Empirical Analysis’, International Journal of Applied Research, Vol.2 (12), December 2016, pp. 343-347 (ISSN: 2394-7500)
  • Savitha Nair & Jaikumar. S, ‘Analytics in Store Operations and Retail Profitability: Best Practices and Opportunities in India’, International Journal of Exclusive Management Research, Vol. 5 (1), Jan-Feb 2015, pp. 1-6 (ISSN: 2249-2585)
  • Savitha Nair & Jaikumar. S, ‘The eTail Revolution in India: Bubble or Boom?’, Journal of Banking, Information Technology & Management, Vol.2 (2), July- Dec 2014, pp- 89-96 (ISSN: 972-902X)
  • Savitha Nair et al, ‘Service Quality Expectations in Hospital Industry: An Empirical Analysis’, Commerce and Management: A Modern Perspective (Ed.), Archers & Elevators, pp – 86-96 (ISBN: 978-93-83241-67-5)
  • Savitha Nair, ‘Impact of Business Leadership on Innovation Adoption: A Study with reference to the SME Knitwear Cluster of Tirupur District’, Kongunadu Journal of Management, Vol.1 (1), September 2013, pp-175-180 (ISSN: 2321 9823)
  • Savitha Nair & Poornima. S, ‘Innovation Adoption and Business Performance: A Causal Investigation with reference to the Knitwear Cluster of Tirupur District’, Prerana Journal of Management Thought and Practice, Vol 5 (2), September 2013, pp-1-16 (ISSN: 0974-908X)
  • Savitha Nair & Poornima. S, ‘Organizational Factors driving Innovation Adoption: A Study on the Knitwear Cluster of Tirupur District’, Global Business Operations- Strategies in the transforming scenario (Ed.), Zenon Academic Publishing, pp 95-99 (ISBN: 978-81-9268 19-1-7)
  • Savitha Nair & Poornima. S, ‘Barriers to Innovation Adoption; A Study on SMEs operating in the Knitwear Cluster of Tirupur District’, Research Journal of Economics and Business Studies, Vol: 2 (6); April 2013, pp-117-123 (ISSN: 2251-1555)
  • Savitha Nair & Jayshree. T, ‘Risk –the Return for Own Venture?’, Compendium of Case Studies, CII Coimbatore Zone 2012; pp-33-38
  • Savitha Nair, ‘Innovative Business Practices: Case Study on Tirupur Knitwear Cluster’, Journal of Management and Science, Vol.2; June 2012, pp-61-65 (ISSN: 2249-1260)
  • Savitha Nair & Poornima. S, ‘Antecedents and Consequences of Innovation: A Review of Literature on SMEs’, Innovative Strategies for Global Competitiveness (Ed.), June 2012, pp: 341-348 (ISBN: 978-93-81537-03-9)
  • Savitha Nair & Poornima. S, ‘Rural Vs Urban Consumer Behavior: An Empirical Study to compare the Buying Behavior of Rural and Urban Consumers towards the Purchase of Two Wheelers’, Impact of Micro Finance in Enhancing the Competitiveness and Growth of Rural Markets in India (Ed.), MacMillan Publishers India Ltd, May 2011 (ISBN 10:0230-32268-9-4)
  • Savitha Nair & Poornima. S, ‘Role of NABARD in Microfinance Lending in India’, Impact of Micro Finance in Enhancing the Competitiveness and Growth of Rural Markets in India (Ed.), MacMillan Publishers India Ltd, May 2011(ISBN 10:0230-32268-9-4)
  • Savitha Nair et al, ‘Can Green Innovations lead to Sustainable Development? A Case study on the Knitwear Cluster of Tirupur’, CIBMP Global Conference Proceedings (Ed.), July 2011(ISSN 2046-6242)
  • Savitha Nair & Poornima. S, ‘Innovation Enhancement through Information and Communication Technology Adoption: An Empirical Study with reference to the Small and Medium Enterprises of the Knitwear Industry in Tirupur’, RVS Journal of Management, Volume 4 (2), July 2011, pp- 9-18. (ISSN 0975-3435)
  • Savitha Nair, ‘Experiential Education: A Dynamic Approach to make Management Education relevant to the Corporate World’, Classroom to Corporate – Bridging the Gap (Ed.), March 2011 (ISBN No: 978-81-909150-6-9)
  • Savitha Nair, ‘Understanding Social Entrepreneurship from an Inclusive Growth Perspective’, Application of Modern Management Thoughts (Ed.), February 2011 (ISBN No: 978-81-909150-7-6)

Areas of Interests

  • Entrepreneurship, Social Venturing, Creativity & Innovation, Marketing, Branding, Consumer Behaviour