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Vandana Madhavkumar, Dr, M.B.A., M.Phil., PhD – Associate Professor


Dr. Vandana Madhavkumar has over 17 years of professional experience in industry and academia.

A UGC-NET qualified faculty, Vandana has an MBA, MPhil and PhD in Management and is an alumna of IIM Ahmedabad (FDP – 2010). She is a recognized PhD Research Supervisor of Bharathiar University, Coimbatore.

A proficient management educator, GRG Trust awarded Vandana the ‘Best Faculty Award’ in March 2017 for her contribution to the institute. She has been awarded the gold medal at the ‘J.L. Batra Best Research Paper Award’ by the Association of Indian Management Schools (AIMS). Vandana has been teaching management students and training working professionals and faculty. She regularly handles sessions for faculty in communication skills and undertakes consulting assignments on HR solutions for a number of companies, and is regularly invited as a speaker by professional bodies.

She held the additional responsibility as the programme administrator in GRG Centre for Advanced Studies (GRGCAS), an institute part of GRG Trust during 2017-2022. GRGCAS focuses on learning and development programmes in management for working professionals and as part of GRGCAS, she has designed, developed and conducted numerous Management Development Programmes and Executive Development Programmes in HR, Business Communication and Soft Skills for executives of notable companies in and around Coimbatore.

Vandana has participated in many seminars, conferences and workshops and published widely in reputed journals and written cases. One of the cases she co-authored has been registered with the Case Centre, UK. She is the recipient of several best paper awards at conferences. Vandana has successfully completed research projects funded by UGC and ICSSR and conducted faculty development programme sponsored by AICTE (ATAL).

She is the international affairs coordinator and regularly handles sessions for international students.  She has designed, developed and conducted online programmes for CETYs University Mexico on ‘Soft Skills’ and ‘Emotional Intelligence’. She also handled sessions for the students of Nottingham Trent University (NTU), UK while participating in the Global Responsibility Week organized by Nottingham Business School, UK.

Vandana believes in developing strong relationship with the industry and is currently the Industry Relations Coordinator of GRGSMS. She is also the domain Chair of Human Resources. She is a management committee member of Coimbatore Management Association (CMA) and life member of National Institute of Personnel Management (NIPM).

Contact her at [email protected]


Journal Publications
    • Madhavkumar, V. (2023). HRM Practices as Determinants of Organizational Performance. Productivity – the Quarterly Journal of the National Productivity Council, 63 (4), 465-477.

    • Selvi, R Santiago Antony and Madhavkumar, V. (2023). ‘The Mediating Effect of Happiness at Workplace on the Relationship Between Hybrid Work Model and Employee Retention in IT Industry. International Journal of Industrial Management, 17(1), 40-49.

    • Selvi, R Santiago Antony and Madhavkumar, V. (2021). Retention of Millennial Workforce in 4.0 Organizations. Journal NIU International Journal of Human Rights, 8(XXIII), 36-42

    • Madhavkumar, V. (2016). A study on Supportive Workplace Culture for Women in SMEs of Coimbatore District. Journal of Applied Management Research, 5(1). 470-478.

    • Madhavkumar, V. (2016). A study on the Impact of Workplace Culture on Gender Diversity in SMEs of the Manufacturing Sector. ICTACT Journal on Management Studies.3(1), 470-478.

    • Madhavkumar, V. (2016). Factors of Organizational Attributes Influencing Organizational Attractiveness: A Study Examining Gen Y MBA Students. Amity Journal of Training and Development, I(1).

    • Madhavkumar, V. (2016). Job Attributes influencing Job Pursuit Intention of Gen Y MBA Students: Investigation. SCMS Journal of Indian Management, XIII(2).

    • Madhavkumar, V. and Sripirabaa, B. (2015). Job Pursuit intentions of Gen Y MBA Students: The Effects of Job and Organizational Attributes. Great Lakes Herald, 9(1), 46-65.

    • Madhavkumar, V. and Sripirabaa, B. (2013). Organizational Attractiveness and Job Attribute Preferences of Business Students. Gavesana Journal of Management. 5(2), 17-28.

    • Sripirabaa B. and Madhavkumar, V. (2013). ‘The Effects of Organisational Reputation on Organisational Attractiveness., Karpagam Journal of Management, 1(1)

    • Madhavkumar, V. (2013). Employer Attractiveness: A Study on Business Students’ Perspective of a Preferred Employer, Prerana: Journal of Management Thought and Practice.5(2)

    • Anitha J and Madhavkumar, Vandana (2012). A Study on the Impact of Personality Characteristics on Employer Attractiveness. Journal of Contemporary Research in Management. 7(3),

Book Publications
    • Co-authored a chapter in a book titled, ‘Emerging Challenges and Opportunities for Employees & Employers in Service Organizations’ (April 2017) Vol 1, which is part of the series of books under the theme – 21st Century Business Management Published by: Apple Academic Press along with CRC press, NJ, USA which is a member of Taylor and Francis Group.

    • Career Choice, Career Orientation and Employer Attractiveness of Gen Y (February, 2017). Lambert Academic Publishing, ISBN 978-3-330-00853-3.

Conference Proceedings
    • Madhavkumar, V. (2016). Investigating Organizational Attributes Influencing Millennials Choice of Prospective Employers. in the conference proceedings of the 26th Annual Conference of the National Academy of Psychology (NAOP) organized at the Department of Management IIT Madras during 29 – 31 December 2016.

Areas of Interests

  • Learning and Development, HR, Business Communication, Emotional intelligence