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Vandana Madhavkumar, Dr. Ms. MBA, MPhil, PhD

Dr.Vandana Madhavkumar has over 16 years of professional experience in industry and academia.

A UGC-NET qualified faculty in management, Vandana has an MBA, MPhil and PhD in Management and is an alumna of IIM Ahmedabad (FDP – 2010). She is a recognised PhD Research Supervisor of Bharathiar University, Coimbatore.

Vandana’s areas of interest and expertise are in Human Resource Management, Learning and Development, Environmental Management and Business Communication. Vandana has participated in many seminars, conferences and workshops and published papers in reputed journals and written cases. One of the cases she co-authored has been registered with the Case Centre, UK. She has completed research projects funded by UGC and ICSSR.

She is an accomplished teacher and has won national recognition for her contribution to the academia. GRG Trust awarded her the ‘Best Faculty Award’ in March 2017 for her contribution to the institute. Vandana has been awarded the gold medal at the ‘J.L. Batra Best Research Paper Award’ by the Association of Indian Management Schools (AIMS) in August 2014. She is also the recipient of the ‘Best Paper award in HR’ at the Conference on ‘Emerging Trends in Business’ organized by Christ University, Bengaluru in December 2013.

Vandana believes in developing strong relationship with the industry and is currently the Industry Relations Coordinator of GRGSMS. She has done consulting assignments for a few companies in Coimbatore. Vandana also handles the additional role of programme administrator at GRG Centre for Advanced Studies (GRGCAS), an institute part of GRG Trust that organizes learning and development programmes in management for working professionals. She has designed, developed and conducted numerous Management Development Programmes and Executive Development Programmes in HR, Business Communication and Team Working for working professionals of notable companies in and around Coimbatore.

Vandana has also handled many sessions on ‘Communication Skills’ for faculty members, and is regularly invited as a speaker by professional bodies.

She is a management committee member of Coimbatore Management Association (CMA), executive committee member of National Institute of Personnel Management (NIPM) and an active member of CII’s Indian Women Network (IWN).

Contact her at [email protected]


  • Madhavkumar, Vandana (2016). “A study on Supportive Workplace Culture for Women in SMEs of Coimbatore District” in the Journal of Applied Management Research of KCT Business School, Volume 5, Issue 1, ISSN:2319-1228
  • Madhavkumar, Vandana (2016). “A study on the Impact of Workplace Culture on Gender Diversity in SMEs of the Manufacturing Sector” in the ICTACT Journal on Management Studies, an international publication of ICT Academy, Volume 3, Issue 1, ISSN 2395-1656
  • Published a paper titled “Investigating Organisational Attributes Influencing Millennials Choice of Prospective Employers” in the conference proceedings of the 26th Annual Conference of the National Academy of Psychology (NAOP) organised at the Department of Management IIT Madras during 29 – 31 December 2016
  • Madhavkumar, Vandana (2016). ‘Factors of Organisational Attributes Influencing Organisational Attractiveness: A Study Examining Gen Y MBA Students’ in Amity Journal of Training and Development, Vol I, Issue 1.
  • Madhavkumar, Vandana (2016). ‘Job Attributes influencing Job Pursuit Intention of Gen Y MBA Students: Investigation’ in SCMS Journal of Indian Management, Vol. XIII, Number 2, April-June 2016, ISSN 0973-3167.
  • Co-authored a chapter in a book titled, ‘Emerging Challenges and Opportunities for Employees & Employers in Service Organizations’ (Vol 1), which is part of the series of books under the theme – 21st Century Business Management Published by: Apple Academic Press along with CRC press, NJ, USA which is a member of Taylor and Francis Group.
  • Madhavkumar, Vandana and Sripirabaa, B (2015). ‘Job Pursuit intentions of Gen Y MBA students: The effects of Job and Organisational Attributes’ Great Lakes Herald, Vol 9, No 1, pp 46 – 65, published by Great Lakes Centre for Management Research, Great Lakes Institute of Management, Chennai
  • Madhavkumar, Vandana and Sripirabaa, B (2013). ‘Organizational Attractiveness and Job Attribute Preferences of Business Students, Gavesana Journal of Management (ISSN No.: 0975-4547), Vol 5, No 2, pp 17 – 28, published by Vignana Jyothi Institute of Management, Hyderabad, Andhra Pradesh.
  • Sripirabaa B and Madhavkumar, Vandana (2013). ‘The Effects of Organisational Reputation on Organisational Attractiveness’, Karpagam Journal of Management, Vol. 1, issue 1
  • Madhavkumar, Vandana (2013). ‘Employer Attractiveness: A Study on Business Students’ Perspective of a Preferred Employer’, Prerana: Journal of Management Thought and Practice, September 2013, Vol. 5, issue 2
  • Madhavkumar, Vandana and Anitha, J (2013). Case titled ‘An Entrepreneur’s Dilemma’ in the XVIII volume of “A Book of Selected Cases”,   National HRD Network – Ranchi Chapter
  • Anitha J and Madhavkumar, Vandana (2012), ‘A Study on the Impact of Personality Characteristics on Employer Attractiveness’, July- September 2012 issue, Vol 7, no 3, Journal of Contemporary Research in Management.


  • A book titled, “Career Choice, Career Orientation & Employer Attractiveness of Gen Y: A Study of Management Students of Coimbatore” by Lambert Academic Publishing Gmbh & Co., Germany, 2016.


  • Participated in ASM 7th edition of EVOLVE 2018 Case Writing Competition organised by ASM Group of Institutions, Pune and presented the case ‘Determining Training Needs Analysis at Leig India Ltd’ through Skype on 15 February 2018
  • Registered a case titled, ‘Indian Retailers’ Foray Into E-commerce Industry: The Case of Future Group’ with the Case centre in 2015.
  • Written a case titled “An Entrepreneur’s Dilemma” which was published in the XVIII volume of “A Book of Selected Cases” in June 2013 by National HRD Network – Ranchi Chapter.
  • Written and presented a case titled, “Decision dilemma of an Entrepreneur” at a contest organized by CII-Coimbatore on the occasion of Teachers Day, on September 8,


  • Presented a paper titled, “Investigating Organisational Attributes Influencing Millennials Choice of Prospective Employers” at the 26th Annual Conference of the National Academy of Psychology (NAOP) organised at the Department of Management IIT Madras during 29 – 31 December 2016
  • Presented a paper titled “Examining the Factors of Employer Attractiveness influencing Job Pursuit Intention of MBA students” at the International Conference on “3i Intelligence, Innovation, and Inclusion – Best Practices for Global Excellence” organised by Pondicherry University during 11- 12, March, 2016.
  • Presented a paper titled “A Study on Factors influencing Career Choice of Gen Y Management Students” at the 4th International Conference on “Managing Human Resources at Workplace” held at SDMIMD, Mysore on 4-5 December, 2015.
  • Presented a paper titled, “Job Pursuit Intentions of Gen Y MBA Students: The Effects of Job and Organisational Attributes” at Yale-Great Lakes 9th International Research Conference on 29 December 2014 at Great Lakes Institute of Management, Chennai
  • Presented a paper titled, “A Study on the Effect of Organisational Reputation on Organisational Attractiveness” at the 2nd International Conference on ‘Managing Human Resources At The Workplace’ at SDMIMD, Mysore on 13–14 December 2013
  • Presented a paper titled, “Employer Attractiveness and Work Goal Preferences: Perspectives of Potential Student Applicants” at a conference on ‘Emerging Trends in Business’ organized by Department of Management Studies, Christ University, Hosur Road, Bangalore on 12-13 December 2013
  • Paper titled “Determining Employer Attractiveness of Potential Employee Segments” at the 7th National Conference on Business Research “Emerging Trends in Business Research for Sustainable Development” on 23-24th November, 2012 at PSGIM, Coimbatore
  • Paper titled “Influence of Personality on Employer Attractiveness” in the National conference on HR at the Modern Workplace on 16-17 Dec 2011 held at SDMIMD, Mysore
  • Paper titled ‘Recommendations for Enhancement of Quality in Higher Education in India’ on 11th December 2009 at the International Conference on ‘Managing Education for Business and Commerce in a Globalised World: Strategies for Excellence’ on 10-12, December 2009 at PSGR Krishnammal College for Women,

Identifying Determinants of Employer Attractiveness: Perspectives of Potential Employee Segments – GRGSMS Working Paper Series – No. 201209002
A Study Examining the Relationship between Protean Career Orientation and Job Attribute Preferences – GRGSMS Working Paper Series – No. 201403004

Areas of Interests

  • Her areas of interest are Human Resource Management and Business Communication. She also has interest in Entrepreneurship and Environment.