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BAGGAM SESHU SAILENDRA, MBA., (Ph.D) – Assistant Professor

Assistant Professor-GRGSMS

Mr. Baggam Seshu Sailendra is an Assistant Professor in the area of Marketing. He holds an MBA in Management and brings with him over two decades of professional experience, comprising 5 years in the industry and 15 years in academia. His industry tenure focused on marketing of financial products, while his teaching expertise spans across finance and marketing. 

He is currently pursuing his Ph.D. in Management at Bharathiar University. His doctoral research focuses on the technical analysis of historical data of Bank Nifty and Nifty indices. He has actively contributed to scholarship with more than 15 research articles presented and published in reputed national and international conferences and journals.

Beyond research, Mr. Sailendra has been deeply engaged in developmental initiatives. He pioneered the implementation of the Government of India’s Unnat Bharath Abhiyan scheme in Tiruchengode, Namakkal District. He has coordinated several entrepreneurship programmes and successfully organized over seven entrepreneurship awareness camps funded by EDII, Gujarat, benefitting final-year students from arts, science, polytechnic, and engineering backgrounds.

He has also conducted a Faculty Development Programme on Communicative English, jointly sponsored by MHRD and IIT Mumbai. His contributions have been recognized with the Best Paper Award at an International Conference on Enterprise Management and Business Intelligence (virtual mode).

He can be reached at [email protected]

Publications

Journal Publications
  • Baggam Seshu Sailendra 2022, A Study On Hedging Strategy Influencing Derivative Investment On Investors During Covid Pandemic Situation, GIM Journal of Management, 2022 ISSN – 0974-0708

  • Baggam Seshu Sailendra 2020, “Performance of Select Public Sector Banks Using CRAMEL Model” in International Journal of Multidisciplinary Educational Research, March 2020, No 9, Issue 3(1) Page Nos 39 to 48 (care journal)

  • Baggam Seshu Sailendra 2017, “An Empirical Study on the effect of Demonetization on Indian Stock Markets with special reference to Nifty and Bank Nifty” in ASDF ICACIEM

  • Baggam Seshu Sailendra & Dr. T Subramanian 2015, A study on the Technical Analysis of Share Price Movements of Banking Sector with special reference to NSE” Transactions on Engineering and Sciences vol 3, issue 5, July – September 2015, ISSN: 2347-1964 (online) 2347-1875 (Print) .page no. 55-57

  • Baggam Seshu Sailendra 2013, “Service cost in Indian Stock Market – Way to Financial Inclusion” Research Explorer Vol II, Issue 8, April 2013 “Financial Inclusion for inclusive growth – Issues and Challenges” ISSN: 2250 – 1940 page no.234 – 235.

  • Baggam Seshu Sailendra 2013, “A Comparative Analysis on the Performances of Bank Nifty with Nifty index” Research Explorer Vol 2, Issue 3, February 2013,”Recent Trends in Management Practices” ISSN: 2250 – 1940 page no. 1290 – 1291.

ISBN Publications
  • Baggam Seshu Sailendra 2021, A Study On The Impact, Challenges And Benefits Due To Digitization In IT Sector During The Pandemic GIM Journal of Management, 2021 ISBN – 978-93-92045-09-7

  • Baggam Seshu Sailendra 2016, “A Study on the weekend effect of Indian Stock market with special reference to Bank nifty and Nifty” Investment Options in the Changing Scenario ISBN : 978-93-80622-06-4 page no.121-123.

Areas of Interests

  • Marketing, Fundamental & Technical Analysis of stocks, Consumer Behaviour and Entrepreneurship