Programme Outcomes (PO)
- Apply conceptual foundations of management to solve ethical business, environmental, and societal problems for sustainable development.
- Develop global outlook and cross-cultural understanding in business.
- Evaluate and determine solutions to business problems using critical thinking and problem-solving skills.
- Utilize leadership, interpersonal, team working and communication skills in chosen profession to accomplish shared objectives.
- Analyse business opportunities and discover entrepreneurial spirit.
- Utilize ICT to design strategies for business growth and development.
- Develop lifelong learning to acquire new knowledge and skills.
Programme Specific Outcomes (PSOs)
- Design and implement innovative digital marketing strategies leveraging emerging technologies to achieve organizational goals and brand growth.
- Develop integrated marketing communication campaigns by synthesizing consumer behavior insights, media planning, and content creation for diverse platforms.
- Evaluate the effectiveness of digital media initiatives using advanced analytics and data-driven approaches to optimize marketing outcomes and ROI.
