Nurturing Future Women Leaders Since 1993
Brand Logo - GRG School of Management Studies (GRGSMS) is the Department of Management of PSGR Krishnammal College for Women (PSGRKCW)

Brindha G, Dr, MBA., MPhil., PhD – Assistant Professor


Dr G Brindha, is an alumna of Avinashilingam University for Women with an undergraduate degree in Information Technology. She has her MBA degree from Bharathiar School of Management and Entrepreneurship Development (BSMED), Bharathiar University. She also holds an M.Phil and Ph.D in Management from Bharathiar University.  She is a University approved Management faculty and is UGC – NET qualified in Management. Her areas of academic interests include Marketing, Artificial Intelligence in Management and Business Analytics. With over eight years of academic experience, she is a tech enthusiast with profound knowledge about numerous emerging technological tools. She has widely published in National and International refereed journals and is presently guiding two doctoral fellows. She is also a consultant with ELGI and has actively participated in their Digital Transformation Project (DOJO) initiatives at PSGRKCW. She has recently registered a compelling case titled "The Most Uncommon Common Man" at Case Center, UK, centering around Mr. K. Nagarajan, the astute Managing Director of Ramraj Cottons. 

Being an earnest educator, she inspires young minds to adopt new technologies and excel in their academic endeavors.

Contact her at [email protected]


Journal Publications
  • Brindha, G., & Reshma, M (2023). The Most Uncommon Common Man. Registered a Case with UK Case Center. Reference ID: 523-0118-1

  • Brindha, G., & Adlinda, S. (2023). Impact of Responsible Production on Sustainability. UGC Care Listed Journal Sanshodhak, Issue 1, September 2023, ISSN: 2394-5990

  • Brindha, G., & Adlinda, S. (2023). Consumers’ Sentiment Towards Responsible Consumption and Its Impact on Sustainability. International Journal of Multidisciplinary Research in Science, Engineering and Technology (IJMRSET). Volume 6, Issue 7, July 2023, e ISSN :2582-7219

  • Brindha, G., & Devika, P. (2021). Study on the Effect of Covid -19 on The Indian Economy (The Rate of Exchange). Journal Natural Volatiles & Essential Oils. Volume 8 (5), 5078.

  • Brindha, G., & Gnanasudhan, B. (2020). Anatomy Of Downfall of Automobile Industry. E-library of Social Science Research Network, Elsevier.

  • Brindha, G., Gnanasudhan. B., & Chelsea Fabin, A. (2019). Making the Future Better Place for Living: An Option or Obligation? Building Smart Future through Sustainable Smart Cities. Suraj Punj Journal for Mulitdisciplinary Research, 119-122. ISSN 2394-2886.

  • Brindha, G., & Gnanasudhan, B. (2019). Excellence through E-learning Portals: New Paradigm Shift in the Education. International Journal of Advance and Innovative Research, 6(1), 11-13. ISSN: 2394-7780.

  • Brindha, G., & Devika, P. (2019). Corporate Social Responsibility for the Sustainability of Small Enterprises. International Journal of Innovative Technology and Exploring Engineering, 8(12s), 584-587. DOI: 10.35940/ijitee.L1144.10812S19

  • Brindha, G. (2018). What Matters in Mobile Shopper Marketing? A Holistic Review of Its Key Entities. International Journal of Research and Analytical Reviews, 5(3),103-104. E-ISSN 2348-1269, P- ISSN 2349-5138.

  • Brindha, G. (2017). Effect of Corporate Social Responsibility on Business Performance: A Study on Small and Medium Enterprises in India. International Research Journal of Business and Management, 10(10), 57-62. ISSN:2322-083X.

  • Brindha, G. (2016). Service Dominant Logic – New Paradigm in the New Era for Creating Value. IOSR Journal of Business and Management, 5-7. E-ISSN: 2278-447X

  • Brindha, G. (2014). Integrated Marketing Communication Strategies of Apple and Samsung. International Journal on Research and Development – a Management Review, 68-71. ISSN: 2319-5479.

  • Ramamurthi, K., Brindha, G., & Kanimozhi, K. (2013). Coir Industry Needs To Reinvent Itself. Facts For You, 25-28. EFY Group Publication. ISSN:0970-2652.

  • Geethalakshmi, R., Kanimozhi, K., & Brindha, G. (2013). Co-operative Banks And Urban Development In India. Facts For You, 36-39. EFY Group Publication. ISSN:0970-2652.

  • Brindha, G., & Dr. Ramamurthi, K. (2013). Strawberry for Strength. Journal of Agriculture and Rural Development, 40(2), 13-15. Kissan World. ISSN:0971-9229.

ISBN Publications & Conference Proceedings
  • Brindha, G., & Adlinda. S (2023). Sustainability in Organisations. Conference Proceedings & Book of Abstracts – IIM Nagpur. 169.

  • Brindha, G. (2020). Smart Skills for Women Rural Entrepreneurship. Conference Proceedings. Women and Skill Development: Towards Sustainable Livelihoods. GRABS Educational Trust & University of Mysore.

  • Brindha, G. (2019). Awareness and Adoption Level of Corporate Scoial Responsibility in Small and Medium Enterprises. Conference Proceedings, 76-84. ISBN: 978-81-927423-6-6

  • Geethalakshmi, R., Kanimozhi, K., & Brindha, G. (2013). Role Of Business Ethics In Modern Scenario, Conference Proceedings, Emerging Dimensions in Management. 213-215. Bonfring Journal. ISBN:978-93-82338-38-3.

  • Ramamurthi, K., Brindha, G., & Charles, M. (2013). Green Marketing For a Green Economy. Conference Proceedings, Emerging Dimensions in Management. 61-63. Bonfring Journa. ISBN:978-93-82338-33-8.

  • Brindha,G. (2013). Agile Marketing: An Emerging Marketing Technique from Strategy to Spotlight. Conference Proceedings. National Conference on Cloud Management, 68-73. ISBN: 9789384234096

Areas of Interests

Business Analytics, Artificial Intelligence in Marketing and Technology for Management.