Nurturing Future Women Leaders Since 1993
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Brindha G Dr. Ms., MBA, MPhil, PhD

Dr. G. Brindha, an Assistant Professor, is a graduate in Information Technology from Avinashilingam University for Women, holds an MBA from Bharathiar School of Management and Entrepreneurship Development (BSMED), Bharathiar University.  She also holds  M.Phil and Ph.D degree in Management specialised in Marketing from Bharathiar University.  She is also qualified with UGC – NET in Management. Her areas of academic interest include Integrated Marketing Communication, Application of Technology in Management and Business Analytics.

She started her career as an Assistant Professor at Sri Krishna Arts and Science in 2013.  She has around six years of experience in teaching.  She has made remarkable Scopus publications and presentations at reputed universities.

Contact her at [email protected]

 

Publications

  • Brindha, G., & Gnanasudhan, B. (2020). Anatomy Of Downfall of Automobile Industry. E-library of Social Science Research Network, Elsevier.
  • Brindha, G. (2020). Smart Skills for Women Rural Entrepreneurship. Conference Proceedings. Women and Skill Development: Towards Sustainable Livelihoods. GRABS Educational Trust & University of Mysore.
  • Brindha, G., Gnanasudhan. B., & Chelsea Fabin, A. (2019). Making the Future Better Place for Living: An Option or Obligation? Building Smart Future through Sustainable Smart Cities. Suraj Punj Journal for Mulitdisciplinary Research, 119-122. ISSN 2394-2886.
  • Brindha, G., & Gnanasudhan, B. (2019). Excellence through E-learning Portals: New Paradigm Shift in the Education. International Journal of Advance and Innovative Research, 6(1), 11-13. ISSN: 2394-7780.
  • Brindha, G. (2019). Awareness and Adoption Level of Corporate Scoial Responsibility in Small and Medium Enterprises. Conference Proceedings, 76-84. ISBN: 978-81-927423-6-6
  • Brindha, G., & Devika, P. (2019). Corporate Social Responsibility for the Sustainability of Small Enterprises. International Journal of Innovative Technology and Exploring Engineering, 8(12s), 584-587. DOI: 10.35940/ijitee.L1144.10812S19
  • Brindha, G. (2018). What Matters in Mobile Shopper Marketing? A Holistic Review of Its Key Entities. International Journal of Research and Analytical Reviews, 5(3),103-104. E-ISSN 2348-1269, P- ISSN 2349-5138.
  • Brindha, G. (2017). Effect of Corporate Social Responsibility on Business Performance: A Study on Small and Medium Enterprises in India. International Research Journal of Business and Management, 10(10), 57-62. ISSN:2322-083X.
  • Brindha, G. (2016). Service Dominant Logic – New Paradigm in the New Era for Creating Value. IOSR Journal of Business and Management, 5-7. E-ISSN: 2278-447X
  • Brindha, G. (2014). Integrated Marketing Communication Strategies of Apple and Samsung. International Journal on Research and Development – a Management Review, 68-71. ISSN: 2319-5479.
  • Ramamurthi, K., Brindha, G., & Kanimozhi, K. (2013). Coir Industry Needs To Reinvent Itself. Facts For You, 25-28. EFY Group Publication. ISSN:0970-2652.
  • Geethalakshmi, R., Kanimozhi, K., & Brindha, G. (2013). Co-operative Banks And Urban Development In India. Facts For You, 36-39. EFY Group Publication. ISSN:0970-2652.
  • Brindha, G., & Dr. Ramamurthi, K. (2013). Strawberry for Strength. Journal of Agriculture and Rural Development, 40(2), 13-15. Kissan World. ISSN:0971-9229.
  • Geethalakshmi, R., Kanimozhi, K., & Brindha, G. (2013). Role Of Business Ethics In Modern Scenario, Conference Proceedings, Emerging Dimensions in Management. 213-215. Bonfring Journal. ISBN:978-93-82338-38-3.
  • Ramamurthi, K., Brindha, G., & Charles, M. (2013). Green Marketing For a Green Economy. Conference Proceedings, Emerging Dimensions in Management. 61-63. Bonfring Journa. ISBN:978-93-82338-33-8.
  • Brindha,G. (2013). Agile Marketing: An Emerging Marketing Technique from Strategy to Spotlight. Conference Proceedings. National Conference on Cloud Management, 68-73. ISBN: 9789384234096

Areas of Interests

Her area of interest includes Integrated Marketing Communication, Application of Technology in Management and Business Analytics