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Prabusankar R, Dr, B.E., M.B.A., M.Phil., Ph.D – Professor

 

Dr. R. Prabusankar is Professor in Marketing and Operations &Supply chain Management at GRGSMS. He holds B.E., Degree in Civil Engineering, and M.B.A. &M.Phil. (Entrepreneurship) Degrees. He completed his Ph.D. in Management from Bharathiar University. He is a SET qualified teacher. He has over eight years of industrial experience and over two decades of academic experience. He has held various positions, such as Project Engineer (Wind Energy), and Project Head for various Civil Engineering Projects. His areas of interest include Digital Marketing, Retail Marketing, Consumer Behaviour, Operations Management and Supply Chain Management. He was a member of the faculty team who successfully completed a study on the scope for the production of decorative coatings for Titan Paints and Chemicals Pvt. Ltd in 2012 and conducted a Market Potential study for Ask Infra Pvt Ltd, Coimbatore, in 2018-2019.

He has been actively engaged in industrial & academic collaboration and organized many industry-academic interactive programmes for the benefit of students. He was instrumental in the setting up Entrepreneurship Development Cell (EDC) /Institutions Innovation Council in reputed institutions. He organized many Panel discussions and Business Plan workshops during his academic tenure. As a National Entrepreneurship Network (NEN)Coordinator, he has created an awareness and motivated students to pursue the NEN Certificate Programmes.

His research papers have appeared in several reputed International Journals. He has also presented many research papers at National and International Conferences. He has written two case studies in association with SME entrepreneurs, which are published in Scopus and UGC Care Journals. He has been recognized as Supervisor to Guide Ph.D. scholars under Bharathiar University and he is guiding three Scholars for their doctoral degree. He has conducted FDPs, MDPs, and StudentDevelopmentProgrammes in various disciplines. He received the Best Management Faculty award from Sri Krishna College of Engineering and Technology, Coimbatore during the year 2016-2017 and 2019-2020. He completed twenty-one NPTEL/ Swayam/Google online certificate courses. He is a recipient of the NPTEL Motivated Learner, Evangelist, and Discipline Star awards.

Contact him at [email protected]

Publications

Journal Publications

  • Dr. R. Prabusankar (2024), “Consumer Behaviour in the Digital Era: Understanding and Navigating the New Age Customers,” IPE Journal of Management, Volume 14, Issue 4 (ISSN: 2249-9040). Impact Factor: 7.138. (UGC CARE Group 1 Journal)

  • Dr. R. Prabusankar & Y. Prabakar (2024), “A Study on Factors Determining Consumers’ Purchasing Behaviour in Social Media Atmosphere,” International Journal of Cultural Studies and Social Sciences, Volume 20, Issue 1, No. 26 (ISSN: 2347-4777). (UGC CARE Group 1 Journal).

  • Dr. R. Prabusankar& & H. Premkumar (2024), “Digital Marketing Strategies in the Healthcare and Medical Device Industry,” Journal of Management and Entrepreneurship, Volume 18, Issue 2 (I) (ISSN: 2229-5348) (UGC CARE Group 1 Journal).

  • Dr. R. Prabusankar, & H. Premkumar (2024) “Customer Relationship Management While Selling Surgical Medical Devices to Surgeon’s Community in South India.” Journal of Humanities and Social Science Studies, Vol. 13, Issue 1, No. 21, ISSN 2319-829X (UGC CARE Group 1 Journal).

  • Dr. R. Prabusankar & H. Premkumar (2023), “A Study on Opinion and Purchasing Intention of Doctors Towards Video Scopes,” Samdarshi, Volume 16, Issue 4 (ISSN: 2581-3986).

  • Prabusankar & Prabhu Gandikumar, founders of M/s TABP Snacks and Beverages (2023), published the article titled ‘Management through Flexibility and Resilience’ in the European Chemical Bulletin, Volume 12 Special Issue 6, 2023 (ISSN 2063-5346), a UGC Care Journal

  • Prabusankar (2023),’A Study on Promotional Strategies for Medical Devices in Tamil Nadu’, InspiraJournal of Modern Management & Entrepreneurship (JMME)., Impact Factor: 6.889, Volume 13, No. 01, January-March 2023, pp. 88- 98 (ISSN: 2231–167X).

  • Prabusankar (2023),’A Satisfaction and Repurchasing Intention of Physicians Towards Medical Equipment in Southern Districts of Tamil Nadu’, Inspira- Journal of Modern Management and Entrepreneurship, (JMME). Volume 13, NO. 01, (Print), (ISSN: 2231 -167X).Prabusankar (2022),’ A Study on Purchasing Behaviour of Class I Medical Instruments among Surgeons in the Southern Region of Tamil Nadu,’ International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS, Volume 05, No. 04(II), October-December, pp. 236-243). (ISSN:2581-7930).

  • Prabusankar (2022),’ A Study on Factors Influencing Purchase Intention of Medical Devices in Sivaganga Districts, Tamil Nadu,’ International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS)., Volume 05, No. 04(II), October-December 2022, pp. 135-143. (ISSN:2581-7930).

  • Prabusankar (2022),’Bamboo as Winning Brand” in the Journal, Shodha-Prabha Vol.47, Issue-03, No.04 (ISSN 0974-8946) (UGC Care I Journal).

  • Prabusankar (2022),’Agricultural Products Waste Management: Past, Present, and Future in Erode District,’ International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS).,Volume 05, No. 04(II), October-December 2022, pp. 135-143 (ISSN:2581-7930).

  • Prabusankar (2022),’ Sociological factors affecting customer behavior in the Marketing of Some Selected Consumer Goods in Coimbatore in the International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS) Volume 05, No.4(I) October-December 2022, (ISSN: 2581-7930).

  • Prabusankar (2022),’Impact of Branding on Consumers’ Behaviour and Advertisement in Chennai, INSPIRA- Journal of Modern Management and Entrepreneurship (JMME,) Volume 12, N0. 04.

  • Prabusankar (2021),’A Study on the Impact of Covid-19 on Micro, Small, and Medium Enterprises(MSME) in Coimbatore District’, Wesleyan Journal of Research (print only) 13 No 58 (UGC Care I Journal).

  • Prabusankar (2021),’ A Study on Electronic Supply Chain Management Practices in the Garment Industry in Tirupur District’, The Asiatic Society of Mumbai, Vol. X No.10, 2021 (ISSN: 0972-0766) (UGC Care I Journal).

  • Prabusankar (2020), ‘A Study on Impact of factors affecting use of Green Logistics on the Performance of Garment Units in Tirupur District,’ International Journal of Disaster Recovery and Business Continuity, Vol. 11, No1, (ISSN: 2005-4289) (Scopus Indexed Journal).

  • Prabusankar (2019), ‘Research on Purchasing Behaviour of Consumers through Digital Marketing in Coimbatore District’, Test engineering and management, Volume 81, November-December 2019 – Page No. 4600 – 4605-2019. (ISSN: 0193-4120)(Scopus Indexed Journal).

  • Prabusankar (2018), ‘A Study on Influence of Supply Chain Management Practices on Product Quality and Performance of Organized Retail Sector in Tamil Nadu’, International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue 7, (ISSN 0976-6359) (Scopus Indexed Journal).

  • Prabusankar (2017), ‘Impact of Supply Chain Management Practices on competitive advantage of small manufacturing firms In Coimbatore District’, International Journal of Mechanical Engineering and Technology (IJMET) Volume 8, Issue 10, October, pp. 836–843, (ISSN Online: 0976-6359) (Scopus Indexed Journal).

  • Prabusankar (2017),’A Study on factors affecting employee retention inmanufacturing enterprises In Coimbatore District,’ ‘International Journal of Management (IJM), Volume 8, Issue 2, March – April 2017, pp. 123–128; (ISSN 0976-6510).

  • Prabusankar (2017),’A Study on Factors Influencing Purchase Intentions towards Organic Products amongConsumers in CoimbatoreCity,’ International Journal of Multidisciplinary Research Review, Volume- 1, Issue- 25, March 2017, pp. 79-82.

  • Prabusankar (2016).’A Study on TQM Practices and Organizational Performance of SMEs In Coimbatore District’, International Journal of Multidisciplinary Research Review., Issue.2, pp-195-198(ISSN 2395-1877)

  • Prabusankar (2016),’A Study on Impact of Dimensions of JIT on Performance of automobile Manufacturing Sector in Chennai’, Primax International Journal of Commerce & Management Research Academy (ISSN 2321-3604).

  • Prabusankar (2016),’A Study on Factors influencing Consumers online shopping Behavior in Cbe,’. Primax International Journal of Commerce & Management Research Academy, Primax Research Center, Bangalore.

  • Prabusankar (2016),’A Study on Consumer’s Perception and Purchase Intentions towards Eco- Friendly Products in Coimbatore city,’. Asian Journal of Research in Social Sciences and Humanities Vol. 6 and No. 8, 1794 – 1802 (ISSN No. 2249-7315).

  • Prabusankar (2016),’A case study on Total Productive maintenance (TPM) in Automobile Industry in Chennai,’ International Journal of Multidisciplinary research review, Vol No-1-Issue no- 19, (ISSN 2395).

  • Prabusankar (2015),’Impact of Human Resource Management Practices on Organizational Commitment in Small Scale Industries in Coimbatore District’, International Journal of Business and Administration Research ReviewVolume No-2, IssueNo:11, July – Sep 2015.pp-164-168, (ISSN-2348-0653).

  • Prabusankar (2015),‘A Study on Factors Influencing Consumers’ Web Based Shopping in Coimbatore’, International Journal of Management and Social Science Research Review (Volume No-1Issue No-15, Sep – 2015, pp-328-332 (ISSN -2349-6738).

    • Book Publications

  • Dr. R. Prabusankar (2024), “Challenges and Impacts of Artificial Intelligence Implementation in Management” was published in edited Book Titled “Exploring Intersections: Multidisciplinary Perspectives in Research” In April 2024.

Areas of Interests

  • Digital Marketing, Retail Marketing, Consumer Behaviour, Operations and Supply Chain Management, Entrepreneurship.