Initha Rina R Dr., BCom, MBA, PhD

Dr. R. Initha Rina is a Commerce graduate from PSGR Krishnammal College for Women. She holds a Masters in Business Administration from GRG School of Management Studies. She also has a Post Graduate Diploma in Computer Applications.

Dr. R. Initha Rina specialized in the area of Marketing. Her Doctoral thesis was on the topic “Consumer Behaviour of Children on Fast Food with special reference to Coimbatore” and was awarded Ph.D by Bharathiar University in 2018.

She has immense passion for teaching and has a wide experience of 17 years in teaching. She has participated and presented papers in national and international conferences, seminars and workshops. She has published papers in journals and conferences. She is also involved in the entrepreneurial activities of the college. She firmly believes that hard work and determination leads to success.

Contact her at [email protected]

Publications

International Journal Publication

- - Initha Rina.R, Preetha Leena.R and Dr.Mohankumar, “Emerging Trends and Opportunities of Green Marketing Among The Corporate World” For International Journal of Research in Commerce, Economics & Management –ISSN 2231-5756/IJRCM/Volume No. 2 (2012)/Issue No. 10 (October)/Article No-10/44-50.
  - Initha Rina.R and Dr.Mohankumar, “An empirical study on consumer behaviour of children on fast food” for International Journal of Management Research & Review – ISSN: 2249-7196 IJMRR/Aug 2015/ Volume 5/Issue 8/Article No-3/613-622.
  - Initha Rina.R and Dr.Mohankumar, “An empirical study on consumer behaviour of children on fast food” for International Journal of Research in Commerce & Management – ISSN:0976 -2183/ Volume No.6(2015)/ issue No.09(September) / Article No.1/1-4.
  - Dr.R.Initha Rina ,Dr Murali Monohari and R.Preetha Leena “An Empirical Study on Consumer Behaviour and Market Segmentation among Children towards Fast Food in Coimbatore District” in Asian Journal of Management, Vol.10,Issue 4 [ ISSN 0976-495X (Print) ,2321-5763 (Online)] ,pp 357 – 362,October- December, 2019
  - Dr.R.Initha Rina and R.Preetha Leena “An Empirical Study on Consumer Perception and their Nutritional Awareness of Fast Food among Children in Coimbatore District” in Asian Journal of Research in Business Economics and Management Vol. 10, No. 7, July 2020, pp. 15-25. ISSN 2249-7307 .

International Conference Publication

- - - - Initha Rina. R “The impact of Social Media on Consumer Behavior.” For International Conference On Emerging Trends In Social Commerce – Madras Christian College, Chennai, 12-13 Sep,2012 – Paper presented and published.ISBN:978-93-81008-35-1.

- - - - Initha Rina.R, Preetha Leena.R and Dr.Chandramohan, “The Importance of Career Management in Coping with Job Stress in today’s Competitive Paradigm” For SIMSARC- Annual Research Conference of Symbiosis Institute of Management Studies, Pune, 13-14 Dec2012 – Paper Presented and published. ISBN:978-93-82062-74-5.
      - Initha Rina. R ,Preetha Leena.R and Dr.Chandramohan, “Being Assertive – An Essential Skill for New Managers.” For SIMSARC- Annual Research Conference of Symbiosis Institute of Management Studies, Pune, 13-14 Dec,2012 – Paper Presented and Published, ISBN:978-93-82062-74-5.
      - Initha Rina.R and Preetha Leena.R and, “Stress Management Techniques for Coping with Executive Stress among Corporate Industries.” For International Conference on ‘Current Reality and Emerging Trends in Global Management Practices’, Institute of Management Studies, Ahmednagar , 11-13 January,2013.
      - Initha Rina. R and Preetha Leena.R “Roles and Challenges Faced by the Textile Industry for the Sustainable Development in India.” For International Conference On Trade, Markets and Sustainablity (ICTMS 2013) – Symbiosis Institute of International Business (SIIB), 23rd Feb 2013-Paper Presented and Published.
      - Dr.Initha Rina R and Preetha Leena ” An Empirical study on Smartphone Intrusion and its impact on the Job Performance of IT Emoloyees in India” at the International Conclave on Globalizing Indian Thought (GIT2020) , Indian Institute of Management Kozhikode,January16-18,2020.ISBN978-81-926239-5-5.

Areas of Interests

Marketing, Consumer Behaviour and Entrepreneurship