Nurturing Future Women Leaders Since 1993
Brand Logo - GRG School of Management Studies (GRGSMS) is the Department of Management of PSGR Krishnammal College for Women (PSGRKCW)

Rajesh.M, MBA., (PhD) – Assistant Professor

Mr. Rajesh M is a seasoned academic professional with over fourteen years of experience in postgraduate management education, complemented by one year of industry exposure as a Relationship Manager and later as a Regional Territory Sales Manager. This unique blend of corporate and academic experience enables him to seamlessly integrate real-world managerial perspectives into the classroom, enriching student learning with practical insights and structured pedagogy. Known for his student-centric approach, he has consistently contributed to academic excellence through effective curriculum delivery, engaging teaching methodologies, and a strong commitment to student development. In addition to his teaching responsibilities, he has efficiently handled key institutional functions such as admissions, student development initiatives, and placement coordination, ensuring smooth operational execution with professionalism and dedication. His role as the Convener of the Institution’s Innovation Council further highlights his leadership in fostering an innovation-driven academic culture and promoting entrepreneurship-focused student initiatives.

Beyond his administrative and teaching roles, Mr. Rajesh is actively involved in research, academic development, and scholarly contributions. He holds a Bachelor’s degree in Science with Biochemistry as his area of specialisation from Dr. GRD College of Science (Autonomous), affiliated to Bharathiar University, and a Master of Business Administration with Marketing specialisation from Sri Krishna College of Engineering and Technology, affiliated to Anna University, Chennai. His research interests encompass emerging domains in management, innovation ecosystems, strategic development frameworks, and student growth models. Through continuous participation in national and international conferences, faculty development programs, and research-driven student initiatives, he remains committed to intellectual advancement and academic relevance. Mr. Rajesh strongly believes in fostering an inclusive, motivating, and future-ready learning environment aimed at shaping competent, responsible, and industry-ready management professionals.

He can be reached at [email protected]

Publications

Journal Publications
  • Rajesh, M. (2025). A study on consumer preference towards private over public transportation post pandemic with reference to Coimbatore district. Indo Asian Journal of Management and Entrepreneurship (IAJOME), 16(8). (Article ID: IAJOME270820253). ISSN 2319-2992.
  • Rajesh, M. (2025). Psychographic profiles effect on consumer choice for sustainable smart-energy efficient appliances marketing. Journal of Management and Science, 15(2), 79–81.
  • Rajesh, M. (2025). The interplay of psychological and cultural factors in consumers’ decision-making for branded apparels. International Journal on Research and Development – A Management Review, 14(1), 269–272. ISSN 2319-5479.
  • Rajesh, M. (2025). Neuromarketing in shaping consumer behaviour with respect to FMCG advertisement in specifications to colours, emotions and logo. Anusandhanvallari Journal, 1, 35–52. ISSN 2229-3388.
  • Rajesh, M. (2024). A study of automation’s impact in agriculture. Shodhkosh: Journal of Visual and Performing Arts, 5. (DOI Published 30 April 2024). ISSN 2582-7472.
  • Rajesh, M. (2019). Barrier gap of women entrepreneurs in rural areas. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8(12S). ISSN 2278-3075.
  1.  
ISBN Publications
  • Rajesh, M. (2024). Analysis of consumer-packaged goods market in India. In Management Insights and Perspectives (pp. 46–51). Royal Book Publishing. ISBN 978-81-977004-1-5.
  • Rajesh, M. (2023). Social media management. In Management in Digital World (pp. 42–45). Royal Book Publishing.
  • Rajesh, M. (2023). Digital services in banking sectors. In Digitalization of the Indian Financial Sector (Vol. 3, ed. 1, p. 238). ISBN 978-81-19337-00-2.
  1.  

Areas of Interests

  • Consumer Buying Behaviour, Integrated Marketing Communications, Services Marketing and International Business Management.