Nurturing Future Women Leaders Since 1993
+91 422 429 5860 / 429 5959
Brand Logo - GRG School of Management Studies (GRGSMS) is the Department of Management of PSGR Krishnammal College for Women (PSGRKCW)

Sreeprabha R, Ms, M.Com., M.B.A., (PhD) – Assistant Professor

 

Ms R Sreeprabha, holds a Master's Degree in Commerce and an MBA Degree with a specialization in HR and Finance. With 8 years of academic experience, she has successfully engaged and inspired students from various nationalities. Prior to her teaching career, she worked for 2 years as a Senior Process Associate at Tata Consultancy Services. In 2022, Sreeprabha received the 'Best Faculty Award' from GRG Trust, in recognition of her outstanding contributions to the institution. Furthermore, she received the Best Presentation Award at the International Conference organized by DAV Institute of Management, Faridabad, in May 2023.

Sreeprabha is actively engaged in scholarly pursuits. She has published papers in refereed journals and actively participates in conferences. Additionally, she has been a resource person at a Faculty Development Programme. In addition to her teaching responsibilities, she also serves as the Programme Administrator at GRG Centre for Advanced Studies (GRGCAS). In this role, she oversees and manages learning and development programmes in management for working professionals.

Contact her at [email protected]

Publications

Journal Publications

 

  • R Sreeprabha, and Vandana Madhavkumar, (2024), ‘Navigating the New world of work: The mediation effect of Corporate Reputation on Diversity and Inclusive Practices and Job Pursuit Intention’, International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.38, January – June: 2024, ISSN: 2347-4777, UGC CARE Listed Journal

  • Initha Rina R, Preetha Leena R, Saranya P B, Sreeprabha R (2024), ‘Unraveling the impact of cognitive dissonance on online shopping behaviour and post purchase behaviour: A study among young consumers’, Educational Administration: Theory and Practice, 3(4), 6768-6775, ISSN: 2148-2403 (Scopus Indexed, Q3)

  • Saranya P B, Sreeprabha R, Initha Rina R, Preetha Leena R (2024), ‘Modelling the volatility in Bitcoin’, European Economic Letters, 14(2),132-1326, ISSN 2323-5233. (ABDC – C Category)

  • R Sreeprabha and DrVandanaMadhavkumar (2023), ‘Study on the Effect of Employer Brand Image on Organizational Pursuit Intention’, Asian Journal of Research in Business Economics and Management, Vol. 13, Issue 5, May 2023, (ISSN: 2249-7307)

  • R Sreeprabha (2021), ‘Behavioural Intention of Employees towards e-learning: Using Technology Acceptance Model’, Shodhsamhita – Journal of Fundamental Comparative Research, Vol. VII, No. 6:2021 (ISSN: 2277-7067), UGC Care approved journal.

  • R Sreeprabha, (2020), ‘Performance Management: Motivational framework of 360/720-degree feedback – A Review’, Asian Journal of Research in Business Economics and Management, Volume 10, Issue 6, pp. 1- 8, (ISSN: 2249-7307)

  • R Sreeprabha (2019), ‘Changing organizational design and its influence on managing social and human capital in National Level seminar on Impact of Technology and Innovation in Contemporary Business Practices in Digital era organized by St. Joseph College, Bangalore, February 2019, (ISBN: 978-93-5351-313-9)

  • R Sreeprabha (2019), ‘The study on Self-Efficacy among the B-School students of Muscat and Coimbatore’ in ZENITH International Journal of Multidisciplinary Research, Volume 9 (6), 473-484. Online (ISSN: 2231-5780)

  • R Sreeprabha and R Sona (2019), ‘Industry 4.0 and Green HRM Practices: Initiatives by Organizations in India’, Asian Journal of Multidimensional Research, Volume 8, Special Issue 5, May 2019 (ISSN: 2278-4853) in the UGC approved ICI indexed Journal.

  • R Sreeprabha (2016), ‘Intangible assets from HR perspective’ in Nehru School of Management (NSMJ), Volume 2, Number I, September 2016, (ISSN 2349-4883).

Areas of Interests

  • Human Resource Management, Organization Behavior, Performance Management and Training and Development